“Our coffee is absolutely brilliant, just like our Fulpra bike.””
Since 2015, The Village Coffee has been roasting its own speciality coffee in Utrecht, using a historic Probat roaster dating from 1955, and delivers it fresh via the Fulpra Triple to its own coffee bar and catering customers in Utrecht.
Since 2015, The Village Coffee has been roasting its own speciality coffee in Utrecht, using a historic Probat roaster dating from 1955. This coffee is delivered daily to the company’s own coffee bars on Voorstraat and at Science Park, as well as to a growing number of hospitality venues across Utrecht. Using the Fulpra Triple, the team delivers freshly roasted beans throughout the city centre, in the same distinctive, unique style that characterises the brand.
The challenge
- Daily delivery to multiple catering customers in Utrecht city centre
- Independent coffee shops on Voorstraat are calling for a constant supply of fresh beans.
- Historic city centre with restricted access and parking for delivery vans
- A distinctive brand requires a fitting delivery experience
The solution
The Village Coffee uses the Fulpra Triple to deliver freshly roasted coffee to catering customers throughout Utrecht and to its own premises on Voorstraat and at Science Park. The Fulpra combines ample loading space for crates of coffee with the manoeuvrability to navigate the city centre with ease, and its appearance matches the brand’s distinctive character.
Results
The Village Coffee supplies its own coffee bars and a growing number of hospitality customers in Utrecht more quickly and with less hassle regarding parking in the city centre. The Fulpra Triple blends into the streetscape as an extension of the brand, rather than as an anonymous delivery van.
“Our coffee is absolutely brilliant, just like our Fulpra bike. And it’s available right on our doorstep.”
Suitable for coffee roasters and catering suppliers
Any coffee roaster or food service brand that supplies both its own outlets and external catering customers recognises the need for delivery services to reflect the brand’s image. The Fulpra Triple offers just that, with the reliability of daily deliveries.
- Coffee roasters with their own delivery
- Foodservice brands with a strong individual style
- Local roasters supplying the catering industry
- Businesses with both their own branches and external customers
Frequently asked questions
Does The Village Coffee also deliver to external catering businesses?
Yes, in addition to its own coffee shops on the Voorstraat and Science Park, The Village Coffee supplies freshly roasted coffee daily to Utrecht's hospitality businesses.
Is the Fulpra Triple suitable for transporting coffee beans?
Yes, the Triple’s load compartment offers enough space for crates of coffee beans, making it suitable for a delivery round to several locations in the city centre.
Does the Fulpra contribute to The Village Coffee’s brand image?
The compact, distinctive design of the Fulpra suits a brand with a strong, unique style, and ensures a delivery experience that stands out on the high street.
